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On October 23, 2001, Apple introduced the iPod digital music player. Initially equipped with a 5GB hard drive and a monochrome screen, models today can store up to 160GB and display videos, play games with a wide range of third-party add-on devices. Todays range includes the iPod shuffle. iPod nano, iPod classic and iPod touch, as well as the iPhone which includes nearly all of the iPod functionality plus various applications such as Safari web browser, e-mail, Bluetooth, WiFi and satellite navigation all on a 3.5 inch touch screen display.

Apple Macintosh started in 1977 and makes consumer, professional and educational computer systems such as the Mac mini, the iMac, the Power Mac, the Mac Pro, the Xserve and the Xserve RAID. Apple introduced the iBook laptop as a companion to the iMac as their low-cost laptops alternative but the iBook was replaced with the MacBook featuring the Intel Core Duo processor with the MacBook Pro as the professional portable computer version which replaces the PowerBook which was introduced back in 1991. Apple develops its own operating system to run on Macs called Mac OS X with the latest version being Mac OS X v10.5 "Leopard". Apple also independently develops computer software titles for its Mac OS X operating system such as the iLife software package which includes iDVD, iMovie, iPhoto, iTunes, GarageBand and iWeb with its package for professionals being iWork, including Keynote, Pages, and Numbers. They don't just cover their own systems, iTunes, QuickTime media player and Safari web browser are available as free downloads for both Mac OS X and Windows.

A lesser known offshoot in the appleshop range is the Apple TV (previously known as the iTV) which is a set-top video device intended to help transfer content from iTunes through people's high-definition televisions. The device links up to a user's TV and syncs, either via WiFi or a wired network, with one computer's iTunes library and streams from an additional four. Apple also offers online services with .Mac which bundles .Mac HomePage, .Mac Mail, .Mac Groups, .Mac iDisk, .Mac Backup and .Mac Sync. One of their only failings seems to be that they don't own most of the domains names that go along with their brands e.g. appleshop.com and appleipod.com are all owned by other people which is strange for such a valuable company with a strong brand. †