Mobiles.co.uk was launched in 1995 and now claims to be the largest web-only mobile phone store in the UK. It employs over thirty staff at its offices and warehouse in Hertfordshire and has a £9m annual turnover. In July 2007 Mobiles.co.uk was acquired by the Carphone Warehouse Group who started much earlier than them in 1989. The Carphone Warehouse owns four subsidiary companies - e2save, The Phone Spot, Mobiles.co.uk and OneStopPhoneShop, all of which were competitors acquired by the company and all orders are fulfilled through Carphone Warehouse.
In 2006, Mobiles.co.uk won Best Small Retailer in the Mobile News Awards and were awarded the Silver Award in the What Mobile Awards for Best Online Reseller. The following year, the company won the Online Retailer of The Year award at the annual mobile phone industry awards.
As a web only mobile phone store, Mobiles.co.uk seeks to deliver value, speed and choice with a wide range of handsets, free gifts and tariffs. Networks offered include 3, O2, Virgin, T Mobile and Orange. Contract mobile deals include 12 and 18-month tariffs with cashback schemes and clearance phone deals available. Clearance mobile phones are those that have been returned by customers and have been inspected and tested. They all carry a full guarantee but stock is limited and offers change quickly. Free gifts are available with some contracts including Ipod Nanos, Nintendo Wii, Sony PS3, Tom Tom GPS, HP Laptops and Xbox 360s. Any free gifts claimed are delivered at the same time as your mobile phone. Cashback deals are also available and a cheque is sent automatically 90 days after delivery of your handset. To qualify for cashback you need to remain on your original tariff with the original handset and number for the minimum term of your contract. All cashback deals can be found on one page making it easier to search for these offers. Some of these special offers are exclusive to Mobiles.co.uk.
Pay as you go mobiles are featured in their own section on the website with a wide range of phones on offer, including models from all the popular brands such as Sony Ericsson, Nokia and Motorola. Full specifications of each phone on offer are included and the mobile phones are rated according to looks, features, ease of use and value giving an overall percentage score, making it easy to compare different models. In addition to being able to search by network and phone, it's also possible to search according to the type of phone that you want, for example a camera phone or MP3 phones. The fashion conscious may like the option to search for pink phones separately!
A wide range of accessories is also available, listed on the website under the specific mobilephone that they are appropriate for. These include headphones, chargers and memory cards. If you're seeking to upgrade your present phone, Mobiles.co.uk offers free advice as to which of their handsets or tariffs may suit you either through the contact page on the website or over the telephone.
The onsite blog gives details of new products and information about a wide variety of handsets. All entries to the blog are archived, so it's possible to search for information about your present mobile's features. A list of other websites appears in the resources section, in case the information you find on Mobiles.co.uk's website is insufficient for your needs, or you simply want to browse websites that may offer useful information. The recommended sites include gift sites, insurance and other retailers from The Carphone Warehouse group. A recommend a friend scheme enables you to earn cash each time that someone you recommend becomes a new Mobiles.co.uk pay monthly contract customer. There is no limit to the number of people you can recommend. A special link is supplied by Mobiles.co.uk when you buy a phone from them that can be advertised on your website or blog to enable you to earn more money.
Orders placed before 5pm are delivered the following working day to the cardholder's address. Insurance is provided through The Carphone Warehouse's insurance service and the first month's insurance comes free of charge but you can cancel the policy at any time. Online tracking enables you to follow the progress of your order so that you are quickly aware of any problems should they arise.
A sister site to Mobiles.co.uk is CharityMobiles.co.uk, which is a site where £25 is donated to charity for every contract mobile phone purchased on the site. So far, the site has raised over £20,000 for registered UK charities. Although a large number of charities appears on the website, you can also add your favourite charity to be validated. Only official UK registered charities are accepted. On the subject of other sites, we should make a quick note of navigation in regards to web addresses especially with this retailer choosing not to brand with a distinct name. Indeed www.mobiles.co.uk is the only domain name that they own with www.mobiles.com being used by a french firm. Singular versions of the name such as www.mobile.co.uk are owned but no retailer is using the site and again the dot com version www.mobile.com being owned by a firm outside of the UK. Other common entry errors such as www.mobilephones.co.uk, www.mobilephones.com and www.mobilephone.com are all just parked pages with adverts with www.mobilephone.co.uk being the only other similar website address with an actual functioning website on it, but even then it only links to UK retailers rather than actually selling anything itself. Seems a waste of perfectly good domains names really. Best to bookmark the site so you don't end up posting your personal details somewhere else should one of these extra sites be taken up by an actual mobile phone retailer.
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