Have you ever wondered what your cat gets up to after you boot it out of the door every night? If so, what you really need is a Pet's Eye View camera that you can hang around its neck. You can set the device to take up to forty pictures at pre-set intervals and there are plans for a premium version with integrated GPS and remote control. It's just one of the many wacky gadgets available on the website www.iwantoneofthose.com.
The I Want One of Those (iwoot for short) site has featured items and you can view new arrivals, with around forty new products being added to the site each month. If you want advance notice of the new products, sign up for the email to get the latest news. There's also a blog and Facebook and Twitter pages for more information - well, what geek site would be complete without such.
You can also look at other product categories, such as Gadgets & Gizmos, Toys & Games, Lifestyle & Home, Kitsch & Daft and Great Gifts. If you're trying to find that ideal gift for a hard to please person, you can identify their personality (geek, couch potato, gadget addict, etc), choose a recipient type, specify the occasion and set a price range to get a list of gift ideas. You can also set up reminders for birthdays and other special occasions so you never forget one again.
Products include a personalised classic book where you can be the central character and a beer machine so that you can produce your own home brew. You can also view stars on your ceiling with a laser cosmos, name a star and get a certificate to prove it or ensure your old vinyl music collection doesn't go to waste with an LP to iPod turntable. If you really want to prove to people that you've got more money than sense, there's a gold bullion doorstop to catch their attention when they visit. If you don't want one of them, chances are you'll still end up strolling through the whole site just to see what insane stuff is available ... we did.
The site is part of the ipoints scheme so you get points for everything you buy. These points can also be earned at other participating sites and then used to purchase products and services at any of them.
Although the products might be light-hearted, buying them is a serious business. Customer reviews tend to be middling at best, with the quality of the website tending to get the highest ratings. Many customers are impressed by the range of products although some are viewed as pricey (such as the inflatable catamaran at £2450). Customer service is generally seen to be friendly and helpful although there are some reported problems when things don't go to plan. The best course of action seems to be to keep track of your order through the website so you can chase things up if they get delayed.
Having such a long, five-word branding plus an abbreviated version does lead to navigation issues with many of you heading for variants such as www.iwantoneofthose.co.uk or www.iwoot.com - but the company seem wise to this and currently, both of those redirect to the main site. Sadly, the same can not be said of various other common errors such as the I want one of these, iwantone's and i woot's so just keep an eye out before handing over your personal details. You should always be on the main site www.iwantoneofthose.com
The company is based in London and has a warehouse in Manchester. The website was launched in January 2000 and was rated a Number 1 website in 2007 by Hitwise in the Flowers and Gifts category under Shopping and Classifieds. There are other awards claimed on the website but clicking the button gives an amazingly empty list.
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